The self-proclaimed Sausage Kings of South Mississippi Aaron Duracher and Jamie Boe are more than just family; the brothers-in-law recently took their sausage making hobby and turned it into a new business in downtown Picayune.
Brothers’ Pride is a full service deli and market offering fresh, homemade sausages, hot dogs and deli offerings including sandwiches.
Duracher said a moment of hesitation when throwing away meat scraps led to a new hobby; sausage making. From there, their knowledge about sausage and production size continued to grow.
Through a series of trial and error, their product became good enough to share with friends and family, they said.
Eventually, the hobby grew too big for a household kitchen, they said, and their wives pushed them out in search of a larger place, the business partners said jokingly.
Now located in the old Zesto’s building on West Canal Street, Brothers’ Pride underwent a year of renovations before opening about two months ago.
“Everything we make is premium product with no fillers,” Boe said.
Their all-beef hot dogs are made with 100 percent beef from the cuts of round and chuck.
The brothers source everything as locally as they can, getting their meat fresh from a distributor in Louisiana. The bread is baked fresh at Winn Dixie South in Picayune.
“If you want it any fresher, you’re going to have to buy your own pig or cow,” Duracher said.
Everything else is made fresh on the premises, including the mayo, mustard and a variety of other sauces, Boe said.
Brothers’ Pride also participated in the Running of the Pigs barbecue competition last year and received positive feedback from attendees, including affirmation from south Louisiana locals on the authenticity of their boudin.
“I thought they were going to tell us we couldn’t call it boudin anymore,” Duracher said.
But, the creole natives loved it and the brothers continue to perfect their recipes, they said.
“Every time we make something we try to make it better,” they said.
In an effort to honor the building’s past, Brothers’ Pride also makes a thick chili reminiscent of the popular Zesto’s dish, but instead they serve it over a bed of warm cheese fries.
Customers who love the brothers’ products have the opportunity to purchase uncooked items and enjoy food from this new local business at home.
“We do it because we love it, not because it’s paying the bills,” Duracher said.
Brothers’ Pride is open Wednesday through Saturday from 10 a.m. to 6 p.m. Lunch is served between 11 a.m. and 2 p.m.
For more information, visit their Facebook page at Brothers’ Pride or call 601-273-4088.